Deploying a Mailchimp Campaign

Deploying a Mailchimp Campaign

Stage

This is the third of three articles regarding preparing an email campaign (Create, Test, Deploy). Make sure you read the Create and Test-Before-Deploy articles first.

Before You Deploy

It's very important to send a test to yourself and a coworker to ensure that your new Mailchimp campaign looks perfect. Another set of eyes is always beneficial.
You don't want the embarrassment of an error in your business communications.
Here's how to Test your campaign.
Once you have a perfect test, then it's time for deployment.

Deploying Your Campaign

  1. Login to your Mailchimp account.
  2. Select “Campaigns” in the top navigation bar, and then click on “All campaigns”
  3. From the list of Campaigns, click on the name of the campaign you are working on (or click on the Edit button beside the name) to proceed to the Campaign Editor
  4. Edit the email DESIGN in the Campaign Editor
  5. Once the Email DESIGN has been finalized, while still in the Campaign Editor, perform a few double checks as follows:
    1. Ensure the "To" section is set up with the correct recipient LIST
    2. Ensure the "From" section displays the correct corporate email address
    3. Ensure you have a proper email SUBJECT (a good subject is very important)
    4. Under the "Content", ensure the PLAIN-TEXT version of the email has been updated. (i.e. click the "Edit" link and hit "Regenerate From HTML")
    5. Ensure the "Campaign Link" is displaying something suitable and does not need to be updated/edited
With the above steps all completed successfully, proceed by hitting the [Send] button (or Schedule the email deployment for a later time).

A confirmation window will pop-up asking if you are ready to send. Confirm once again (hit [Send] on this confirmation window) and your campaign will be sent out to the selected recipient list.